Katowice - Poland
20-21 November 2010
COMPAGNIA DEL COLORE AT SILESIAN FESTIVAL - Can you please tell us your feelings towards the event you have just had the pleasure to organize?
Primarily immense satisfaction and contentment. We were able to create a great relationship among the members of our team, making it so that we work well fulfilled. - Do you think the presence of the International Brand Ambassador has been crucial for the success of the fair? Would you recommend it to all other international partners?
Yes, we believe that the presence of the Brand Ambassador Massimo Pradella was very important because it greatly raised its rank in the assessment as well as in our visitors.
Of course we would recommend it to other international partners, in order to also create an International Team, building brand strength and higher awareness around Compagnia Del Colore. - How many people stopped by the stand, asking questions and appearing interested in the products?
Approximately 15-20% of the visitors asked questions about the products.
But at this point we want to emphasize our philosophy when taking part to local fairs - first of all, building brand image, as well as looking at the emotions around the name. For us it is the nature of having an image-event. Sales are then treated as a consequence of the above. - Which are, as per your opinion, the keys of this great success?
To show the effect of Compagnia Del Colore on the hair of models made by a group of international professional hairdressers working with Compagnia Del Colore products. - What do you think this event will bring to you and your customers?
In such a short time after the fair, it is not quantifiable, but we believe that this event will primarily better the contact between agent and salon owner. That will create a positive brand image. And for clients - trust, first contact with the brand. - Do you have any other plans after this success?
Lots .........
Mr. Piotr Kucharczyk,
President of P.P.H.U. Max Kosmetyki
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